https://www.ayshataylor.com/home daily 1.0 2025-03-02 https://images.squarespace-cdn.com/content/v1/662cf22d82bbda7019fc688b/33102640-77f2-4a6a-add9-fd059d39b20e/profile+photo+%283%29.jpeg https://images.squarespace-cdn.com/content/v1/662cf22d82bbda7019fc688b/aeaafda6-9708-45c2-99dc-94d7aced2304/Sky+Kids+Morph.PNG https://images.squarespace-cdn.com/content/v1/662cf22d82bbda7019fc688b/05d5800f-8d8d-444e-a43b-9fae09a4124f/VALENTINES_DAY_SWITCHER_RAIL-HL.jpg https://images.squarespace-cdn.com/content/v1/662cf22d82bbda7019fc688b/6826e9f5-c870-475c-b175-57a9a8f843a1/what+is+Sky+Zero.jpg https://images.squarespace-cdn.com/content/v1/662cf22d82bbda7019fc688b/1fe0c957-6258-42c6-ab68-62d565774879/Sky+Original+Image.PNG https://images.squarespace-cdn.com/content/v1/662cf22d82bbda7019fc688b/4daed62d-bf0d-4ccc-90b7-9529d1db0204/Christmas+2.jpg https://images.squarespace-cdn.com/content/v1/662cf22d82bbda7019fc688b/e56b90fc-6a6e-44ca-85b8-1dbf3c5c4e11/Forced+Out+2.jpg https://www.ayshataylor.com/sky-0 daily 0.75 2024-05-02 https://images.squarespace-cdn.com/content/v1/662cf22d82bbda7019fc688b/06801083-cd3e-4716-aa08-134ae63802f2/Sky+Zero+Hero+View.jpg Sky 0 Launch Creating this collection required liaising with partners to build a curation of environmentally focused content, briefing in creative for the UI and writing attention-grabbing collection names, rail names and bespoke synopses. https://images.squarespace-cdn.com/content/v1/662cf22d82bbda7019fc688b/35e149c2-a3fb-4849-aa59-5443fe2e5e53/Sky+Zero+synopsis+view.jpg Sky 0 Launch https://images.squarespace-cdn.com/content/v1/662cf22d82bbda7019fc688b/db77b491-2026-4184-b677-394a7698e002/Sky+Zero+grab.PNG Sky 0 Launch https://images.squarespace-cdn.com/content/v1/662cf22d82bbda7019fc688b/e8f84e2e-4022-4b2c-b975-35547cfc1e53/Sky+Zero+Ad.PNG Sky 0 Launch A leading part of this campaign was the Sky Zero advert, which uses fairytale tropes to tell the story of global warming in an easily accessible way. This came off the back of research suggesting that climate anxiety often leads to inaction, while narratives that offer hope for the future drive productivity. https://images.squarespace-cdn.com/content/v1/662cf22d82bbda7019fc688b/9c679dd2-3c4e-408f-8370-0722ead125e9/Help+Article.png Sky 0 Launch Aysha also built help articles for Sky Q providing further context for our customers. https://images.squarespace-cdn.com/content/v1/662cf22d82bbda7019fc688b/aaa37c7a-e420-4c2d-9dcb-fae8df397b41/Example+of+work+-+synopsis.JPG Sky 0 Launch After the launch, Aysha rebranded the collection, turning it into the Climate & Nature Collection which Aysha's team continually refresh and resurface at key moments in the year, such as Earth Day. https://www.ayshataylor.com/sky-kids daily 0.75 2025-03-02 https://images.squarespace-cdn.com/content/v1/662cf22d82bbda7019fc688b/f216e373-4642-4889-99bb-83edfd823707/Kids+11.PNG Sky Kids Launch 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This project required strategizing, curation, stakeholder management, writing effective briefs and data analysis. https://images.squarespace-cdn.com/content/v1/662cf22d82bbda7019fc688b/cb9f7865-e437-4ae5-80bb-5bd13fd2653d/Earth+Day+2.PNG Diversity & Inclusion Aysha also led on Sky's Earth Day 2024 campaign. https://images.squarespace-cdn.com/content/v1/662cf22d82bbda7019fc688b/41b04344-add2-43fd-a0e9-fd9584b42e97/Black+History+Month.PNG Diversity & Inclusion Aysha provided copy for Sky's Black History Month, Pride and International Women's Day campaigns. https://images.squarespace-cdn.com/content/v1/662cf22d82bbda7019fc688b/6c81790f-0ca7-4246-b2a5-2b66cfe2128b/Pride+2023.PNG Diversity & Inclusion https://images.squarespace-cdn.com/content/v1/662cf22d82bbda7019fc688b/fb12cc22-fd81-4186-a5dc-a4d8fdb55d75/IW4.PNG Diversity & Inclusion https://images.squarespace-cdn.com/content/v1/662cf22d82bbda7019fc688b/a87b3c23-dc1c-41c5-ad63-9d4b74b7df36/IW1.PNG Diversity & Inclusion https://images.squarespace-cdn.com/content/v1/662cf22d82bbda7019fc688b/18e359da-9980-4dfd-835c-4174296ca5d3/IW2.PNG Diversity & Inclusion https://images.squarespace-cdn.com/content/v1/662cf22d82bbda7019fc688b/8ba58ffd-4902-4ba3-bd52-36f3ee3a6452/IW3.PNG Diversity & Inclusion https://www.ayshataylor.com/about daily 0.75 2025-03-02 https://images.squarespace-cdn.com/content/v1/662cf22d82bbda7019fc688b/9fed6716-0299-4eae-964c-540a8bb69668/Profile+pic.jpg https://www.ayshataylor.com/contact daily 0.75 2024-05-02 https://images.squarespace-cdn.com/content/v1/662cf22d82bbda7019fc688b/1714646056378-5OTHF9C93ZR2623NDX9E/image-asset.jpeg https://www.ayshataylor.com/diversity-inclusion-1 daily 0.75 2025-03-02 https://images.squarespace-cdn.com/content/v1/662cf22d82bbda7019fc688b/637e6fa7-8bcc-42a8-bed2-5090d68874ae/1_GLASS_SKY_PRESENTS_AWARD_WINNERS-%26-NOMINEES_text_only-TO_HOME-GRAB+%281%29.jpg 2025 Marketing Campaigns Aysha led on Sky's 2025 UI awards campaign, driving our customers’ perceptions that Sky has award-worthy, premium content. https://images.squarespace-cdn.com/content/v1/662cf22d82bbda7019fc688b/2dd9cecd-01ca-4aa2-b1a4-cdf78846a71d/SUPERMAN_Bafta_win-BUG-TA-LW.jpg 2025 Marketing Campaigns https://images.squarespace-cdn.com/content/v1/662cf22d82bbda7019fc688b/aea07dc0-373b-4a6f-901b-50994393874f/LEE_BAFTA-nom-BUG-TA-LW.jpg 2025 Marketing Campaigns https://images.squarespace-cdn.com/content/v1/662cf22d82bbda7019fc688b/e5d5c0b3-d3b4-46a1-962e-ab2c3983ce2e/1_GLASS_VALENTINES_DAY_SWITCHER_HOME-GRAB.jpg 2025 Marketing Campaigns Aysha also led on Sky's Valentine's campaign this year, creating a supercharged seasonal moment and driving attribution back to Sky. https://images.squarespace-cdn.com/content/v1/662cf22d82bbda7019fc688b/44fed55e-b462-4083-88be-b65333c7fcd8/val.png 2025 Marketing Campaigns https://images.squarespace-cdn.com/content/v1/662cf22d82bbda7019fc688b/f1047a0e-49a8-4275-9338-568c10b1b529/1_Peppa-PC.jpg 2025 Marketing Campaigns Aysha is currently working on a family-focused Easter campaign... Come back here to find out more in April 2025.